Peru’s private sector is powered by entrepreneurs who rarely make headlines but keep cities humming, shops stocked, and sites built. One such figure is Roberto Americo Serrano Mochico, a manager associated with more than one Peruvian company over decades. Understanding his footprint—across retail and construction—offers a window into how most Peruvian businesses actually operate: lean, locally rooted, and constantly adapting to market winds.
This profile blends public registry facts with Peru’s broader SME realities, adding a hands-on playbook any founder can use.
Snapshot: Who Is Roberto Americo Serrano Mochico?
-
FEEL ORGANIC S.A.C. (Lima, Miraflores): Public corporate records list Serrano Mochico Roberto Américo as general manager of FEEL ORGANIC S.A.C., a company registered in Miraflores, Lima, with activity linked to retail categories. Records show the manager role from August 22, 2016.
-
Construcción, Instalaciones y Montajes S.R.L.: Separate registry entries show him as manager (gerente) of this construction/electrical-installation firm, with a recorded tenure dating back to 1992.
These verifiable entries anchor this profile: a founder-manager operating in diverse sectors—retail/consumer goods and construction/electrical installations—over a long horizon.
Company 1: FEEL ORGANIC S.A.C.
Legal data, address, and economic activity
Peruvian open-data registries list FEEL ORGANIC S.A.C. in Miraflores (Lima), with the manager Serrano Mochico Roberto Américo since 2016. The company appears under retail classifications in textiles/clothing/footwear categories in market stalls and fairs (CIIU links), suggesting a customer-facing, merchandise-driven business model.
Possible positioning in Peru’s “organic” and retail landscape
The “FEEL ORGANIC” brand name cues to sustainability or natural goods. In Peru, organic resonates strongly thanks to high-profile agricultural exports (notably coffee and bananas) and a growing consumer interest in traceability and eco-labels. Even if a store’s legal category is “retail of textiles, apparel, footwear,” an organic position might mean natural fibers, low-impact dyes, or ethical sourcing—approaches increasingly valued by local and international consumers. (On Peru’s broader organic credentials and exports, see sections below.)
Internal reads: See our guide on sustainable retail sourcing, See our guide on choosing credible eco-labels, See our guide on supplier due diligence
What the “organic” brand promise means in Peru
For retailers, organic implies verifiable standards (USDA Organic, EU Organic, JAS, etc.), transparent supply chains, and credible storytelling. Peru’s export ecosystem is rich in certified producers—particularly in coffee and bananas—which creates opportunities for retailers to source domestically and sell with integrity.
Company 2: Construcción, Instalaciones y Montajes S.R.L.
Corporate profile and sector
Public filings identify Construcción, Instalaciones y Montajes S.R.L. as an engineering–construction firm with emphasis on electrical installations—a sector requiring technical compliance, safety protocols, and stable vendor relations. Serrano Mochico Roberto Américo is registered as manager, giving him executive responsibilities over strategy and operations.
Tenure and continuity since the 1990s
The registry indicates a managerial role dating to 1992, signaling continuity across multiple economic cycles. Surviving Peru’s volatility (booms, slowdowns, and regulatory shifts) for decades generally points to conservative cash management and strong client retention.
Diversification as an entrepreneurial strategy
Operating in two different sectors (retail/consumer and construction/installs) spreads risk: one sector can cushion the other when conditions tighten. In practice, that means separate cash-flow rhythms, different procurement needs, and diversified credit exposure—useful hedges in an emerging economy.
Peru’s SME Reality: The Operating Context
How micro and small firms dominate the business fabric
Peru’s economy is overwhelmingly SME-driven. Official communications from the Ministry of Production (PRODUCE) report that MYPEs constitute ~99.2% of formal companies (2022 figures)—a staggering share of the business ecosystem.
Other PRODUCE/OGEIEE dashboards place MIPYMEs at ~99.5% of formal firms and employing roughly nine-tenths of private-sector workers, underscoring their central role.
Employment impact and export contribution
MIPYME datasets highlight massive employment footprints and a non-trivial share of exports—even if productivity lags larger firms. These structural realities shape how founder-managers like Serrano Mochico prioritize working capital, compliance, and route-to-market choices.
Implications for founders like Serrano Mochico
-
Lean operations: Cash discipline and receivables control matter more than glossy growth stories.
-
Compliance: Staying square with SUNAT and municipal permits keeps doors open.
-
Market agility: Diversifying between consumer retail and B2B project work (construction/installs) can cushion downturns.
Market Channels & State Platforms
PROMPERÚ’s Peru Marketplace and why it matters
Peru Marketplace, an official platform managed by PROMPERÚ (the Peruvian Exports and Tourism Promotion Board), connects Peruvian suppliers with international buyers—a digital bridge that amplifies visibility and trust for SMEs. For any Lima-based retailer or manufacturer, a verified presence can accelerate B2B inquiries and export conversations.
Visibility, credibility, and matchmaking
A state-backed directory signals credibility to overseas buyers. Profiles, product catalogs, and messaging tools compress the time from “who are you?” to “let’s talk samples and HS codes.”
Practical steps to leverage such platforms
-
Complete your profile (photos, product specs, certifications).
-
Map HS codes to ensure correct classification for customs and logistics.
-
List MOQs and lead times to pre-qualify inquiries.
-
Add certifications (organic, fair trade, OEKO-TEX) where relevant.
-
Respond fast—B2B buyers often move on within 48–72 hours.
Internal reads: See our guide on HS code mapping
Organic & Sustainable Niches in Peru
Coffee, bananas, cocoa: where Peru excels
Peru ranks among the world’s leaders in organic coffee exports. A 2025 USDA Foreign Agricultural Service report notes Peru as the world’s leading exporter of organic coffee, with roughly 90,000 hectares certified organic.
For organic bananas, Peru is consistently profiled as a top global supplier within niche and fair-trade markets, with FAO’s World Banana Forum and industry reporting documenting the sector’s evolution and export destinations.
Conflicting stats on organic coffee leadership (how to read them)
You’ll find differences across sources: Peru Travel (official tourism portal) has at times listed Peru as second-largest organic coffee exporter, while recent USDA market reporting calls it the leading exporter. Methodologies (exporter vs. producer, certification scope, time frame) explain the variation. The takeaway is clear leadership in the organic coffee niche, irrespective of rank on a given year.
What this means for “organic”-branded retailers
Retailers with organic positioning—like a store named “FEEL ORGANIC”—can credibly source Peruvian-origin organics with strong narratives (smallholder livelihoods, certifications, biodiversity). That strengthens brand trust and margin structure when executed with transparent labeling and supplier documentation.
Challenges Entrepreneurs Face
Financing, productivity gaps, compliance
MIPYME studies point to productivity gaps between small firms and large enterprises, translating to thinner cushions for shocks and fewer resources for innovation. Closing these gaps requires process discipline and targeted financing—especially for inventory-heavy retail and capital-intensive installation projects.
Climate and supply risks (for agri-linked brands)
If a retailer’s assortment leans on agri-based inputs (cotton, coffee, plant-based fibers), climate volatility (droughts, heavy rains) and plant diseases (e.g., Fusarium TR4 in bananas) can disrupt deliveries and prices. Strategic multi-sourcing and realistic lead times mitigate the shocks.
Digitalization and export-readiness hurdles
INEI’s enterprise demography bulletins show a high churn rate—many companies enter and exit quickly. Founders who digitize sales, systematize CRM, and formalize export basics (INCOTERMS, QC specs, documentation) increase survival odds.
Case Study (Illustrative): Building a Lean Retail Brand in Lima
This scenario is illustrative, informed by Peru’s market context and SME best practices.
Sourcing policy, certification checks, and vendor audits
-
Maintain a preferred-supplier list with current certificates (USDA Organic/EU Organic, OEKO-TEX for textiles).
-
Implement three-way matching: PO ↔ invoice ↔ delivery note.
-
Require fiber content and dye compliance for apparel.
Blending offline retail with B2B leads
-
Miraflores foot traffic supports DTC retail; meanwhile, Peru Marketplace presence boosts B2B inquiries from boutiques abroad. Funnel both via a simple CRM; tag them as retail vs. wholesale.
KPIs that actually move the needle
-
GMROI (gross margin return on inventory)
-
Stock turns and sell-through %
-
Average PO cycle time (supplier lead time + inbound QC)
-
Repeat wholesale rate and time-to-first reorder
Practical Playbook: How to Level Up a Peruvian SME
Compliance checklist (fast but thorough)
-
RUC & SUNAT up to date; file monthly/annual tax obligations.
-
Keep municipal licenses (e.g., Miraflores) current for retail premises.
-
For construction/installs: safety protocols (electrical codes), PPE, project permits.
Branding & SEO for founder-led companies
-
Use the founder story (years active, categories, sustainability) as trust fuel.
-
Publish product pages with specs, certifications, care instructions.
-
Create topic hubs (e.g., “organic cotton in Peru”) and interlink posts.
-
Implement structured data (Product, LocalBusiness) for rich results.
-
Maintain Google Business Profile with accurate hours, photos, and Q&A.
Internal reads: See our guide on Local SEO for retailers
Export basics: HS codes, buyers, and logistics
-
Map your catalog to HS codes to avoid customs reclassification.
-
Prepare MOQ, lead times, QC specs, packaging, and INCOTERMS.
-
Use sample kits and spec sheets for buyers; document traceability for organic lines.
-
Consider trade finance (confirmed L/Cs) and cargo insurance for larger orders.
Funding options and de-risking tactics
-
Blend supplier credit, local bank lines, and purchase-order financing.
-
Hedge with forward contracts for FX exposure on larger exports.
-
Keep 12 weeks of working capital; aim for 90-day cash conversion cycle or less.
Why It Matters: Cultural, Social, and Economic Impact
Entrepreneurs like Roberto Americo Serrano Mochico—managing firms in retail and construction—anchor neighborhood economies and expand opportunity networks. They hire locally, train staff, and connect Peruvian products (and services) to regional and global buyers. In sectors touched by organic and ethical trade, they help carry certification premiums back to farms and workshops—small ripples that matter.
Future Outlook
Digital trade, green standards, and buyer expectations
-
Expect tighter ESG reporting in supply chains (evidence of certifications, due diligence).
-
Digital catalogs, virtual showrooms, and state-backed marketplaces will keep compressing time-to-first meeting and time-to-PO.
Scenario planning for founders in retail & construction
-
Base case: Slow-but-steady growth; keep cash lean, maintain diversified vendor list.
-
Upside: Export breakthrough via a niche product; invest in QA and logistics partners.
-
Downside: Weather shocks or demand dips; pivot to higher-margin SKUs and maintenance/service contracts in construction.
Conclusion
The public record paints Roberto Americo Serrano Mochico as a steady, low-profile manager who has kept companies running across very different sectors for years—FEEL ORGANIC S.A.C. in Miraflores since 2016, and Construcción, Instalaciones y Montajes S.R.L. since the 1990s. That combination—longevity + diversification—is exactly how many Peruvian founders build resilience. If you’re trying to grow a Peru-based SME, use his path as a cue: stay formal, tell a credible story, diversify smartly, and meet buyers where they are—online.
FAQs
1) Is there official confirmation of Roberto Americo Serrano Mochico’s managerial roles?
Yes. Public corporate records list him as general manager of FEEL ORGANIC S.A.C. (since Aug 22, 2016) and manager of Construcción, Instalaciones y Montajes S.R.L. (since 1992).
2) How important are SMEs like his to Peru’s economy?
Extremely. Government sources show MYPEs make up about 99.2%–99.5% of formal firms and employ the bulk of the private workforce, highlighting their central role.
3) What public platforms can help Peruvian SMEs export?
Peru Marketplace by PROMPERÚ connects verified Peruvian suppliers with international buyers, improving discovery and trust.
4) Does Peru really lead in organic coffee and bananas?
For organic coffee, recent USDA FAS reporting puts Peru as the leading exporter; other official pages sometimes list it second, reflecting method differences. For organic bananas, FAO and industry sources track Peru as a top global supplier.
5) Where can I learn more about SME dynamics in Peru (taxes, productivity, exports)?
See PRODUCE/OGEIEE publications on MIPYME, INEI enterprise demography bulletins, and multilateral analyses (e.g., IFC CPSD).
Author Bio
Written by Ayesha Khan, MBA — Supply Chain & Sustainability Analyst focused on Latin American SMEs. She advises founder-led brands on sourcing, certification, and export readiness.
Website: ayeshakhan.digital
External Authority Links (selection used above):
-
Peru corporate registry snapshots (DatosPerú): FEEL ORGANIC S.A.C.; Construcción, Instalaciones y Montajes S.R.L.
-
PROMPERÚ – Peru Marketplace (platform overview)
-
USDA FAS Coffee Annual 2025 (organic coffee leadership)
-
FAO World Banana Forum (organic banana context)
-
PRODUCE/OGEIEE & gob.pe (MIPYME shares, employment)
-
INEI enterprise demography bulletins (firm churn)
