Formation Social Selling Emmanuelle Petiau | Méthode Certifiée

Unlock LinkedIn’s Sales Potential with a Certified Expert

Are you leveraging LinkedIn to its full potential for business growth? Emmanuelle Petiau’s social selling program provides a concrete framework to revolutionize your digital prospecting and consistently generate high-quality leads. As a certified LinkedIn trainer with over two decades of experience, she delivers customized guidance aligned with your industry and specific commercial objectives.

This training focuses on a hands-on, immersive learning experience, moving beyond abstract concepts to the direct implementation of techniques that yield measurable outcomes in a matter of weeks.

Training Format & Investment

5 Frequently Asked Questions

1. Who is Emmanuelle Petiau?
Emmanuelle Petiau is a foremost authority on LinkedIn strategy in France. Boasting 20 years in digital marketing, she established Link&Up Formations, an organization dedicated to enhancing professional success on the LinkedIn platform. Her expertise is further recognized by leading business schools like Talis Business School and KEDGE Business School, where she is invited to share her knowledge. With a background in digital marketing, she possesses an in-depth understanding of LinkedIn’s algorithm and SEO best practices to maximize prospecting effectiveness.

2. What does the social selling curriculum include?
The program is built on a comprehensive methodology that addresses every component of a successful LinkedIn sales strategy. It is designed around four core pillars:

• Profile Optimization: Transform your profile into a client-attraction tool by crafting a compelling headline and summary, selecting the right imagery, and strategically listing skills to enhance visibility.

• Content Strategy: Learn to consistently publish valuable content that captivates your target audience and solidifies your position as a thought leader.

• Advanced Prospecting: Develop sophisticated search techniques using LinkedIn filters and master the art of creating personalized outreach messages that get responses.

• Performance Measurement: Utilize LinkedIn’s analytics tools, including the Social Selling Index (SSI), to track your impact and refine your approach for continuous improvement.

The training also provides a deep dive into key LinkedIn features such as Groups, Company Pages, and Newsletters to expand your reach and influence.

3. How is the training delivered?
The pedagogical approach is highly interactive and tailored. Each session begins with an analysis of your current LinkedIn presence and business goals, ensuring the content is directly relevant. The focus is on practical application—you will actively optimize your profile, draft content, and execute prospecting sequences during the training itself. Learning is reinforced through real-world case studies, interactive workshops, and post-session follow-up to guide your initial efforts.

4. What are the practical details and financing?
Emmanuelle Petiau offers transparent pricing that scales with team size and program depth. The one-day intensive course covers the fundamentals, while the two-day complete training provides a more thorough exploration of advanced tactics, including content strategy and campaign analysis. These programs are eligible for various funding options through OPCO and the CPF, making them an accessible investment. Training can be conducted either in-person or remotely via videoconference.

5. What tangible results can I expect?
Participants consistently report significant improvements in their sales metrics within weeks of completing the training. Key benefits include:

• A professionally optimized profile that attracts more profile views and qualified connection requests.

• Enhanced organic reach through improved LinkedIn SEO.

• A defined content strategy that builds authority and trust.

• Higher response rates from targeted prospects due to refined outreach techniques.

Success stories span multiple industries, from technology consultants doubling their conversion rates to executives significantly increasing partnership inquiries. The ultimate benefit is gaining the lasting skill set to independently manage and grow your LinkedIn sales pipeline.

Conclusion

In today’s digital marketplace, a strategic presence on LinkedIn is not optional—it’s essential for sales growth. Emmanuelle Petiau’s social selling training provides the actionable blueprint and expert guidance to turn the platform into your most powerful lead generation channel. By moving beyond theory to focused, practical application, this program equips you with the skills to achieve immediate and sustainable results.

Author Bio:

Emmanuelle Petiau is a certified LinkedIn trainer and social selling expert with over 20 years of experience in digital marketing. Through her company, Link&Up Formations, she provides tailored training to professionals and has shared her expertise at prestigious institutions like Talis Business School. She specializes in teaching a practical, results-driven methodology for LinkedIn lead generation.

Website: Favorite Magazine.

To begin your transformation, contact Emmanuelle Petiau directly at 06 61 13 33 89 to discuss your objectives and identify the ideal training format.